Underclub is a subscription service that introduces you to designer underwear styles. Founded by and for women, we provide personalized matches based on your style and fit preferences to give you confidence that starts from the inside out.
The most intimate part of a woman’s wardrobe is often the most neglected. Underwear is rarely thrown out, so investing in this little luxury becomes an afterthought. Perhaps we rationalize that if it can’t be seen, it doesn’t matter what it looks like. Or, we hold onto things that are comfortable, even if they are in sad shape (we’re looking at you, period panties). Or, we’re just too busy. We get it: finding new styles can be a challenge—or simply another to-do on an already-endless list. With Underclub, we do the work for you so you can focus on feeling good.