CREATIVE COLLAB | UNDERCLUB x The How

Underclub's commitment to intimacy and connection goes beyond lingerie by empowering women to live confidently and cultivate meaningful intimate relationships.

It is in our human nature to desire to be connected to others. The best way to establish a meaningful connection with others is through our relationship with ourselves. 

With The How app, a transformative wellness platform founded by the inspirational Miki Ash, individuals can access daily self-care rituals that uplift and elevate well-being. Curated by Miki Ash, an artist, yogi, meditation teacher, conscious content creator, and all-around bad-ass, The How app provides everything needed to embark on a transformative journey of self-care.

Through an intimate photoshoot with friends, Miki and Underclub's Creative Director collaborated to create a visual display that embodies the synergy of movement, art, and connection, capturing the essence of empowerment and self-expression.

Discover the power of The How app with a complimentary 7-day trial and download the exclusive 9-minute INTIMACY & CONNECTION affirmation video created exclusively for Underclub. We want to remind you how powerful it is to connect with yourself and others and how much fulfillment can come from those sweet, intimate moments. 

Follow along with Miki and The How on Instagram.

Photography by: Mack Eveland
Creative Direction: Krystal De Lisi
Models: Miki Ash, Ana Elizabeth, Chelsea Mattison, Melissa Waldroup , Reilley Connelly, Lauren Ponce